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Memo to Crowdsourcing: Grow Up
by GeniusRocket President Peter LaMotte At some point, every teenage boy looks around his bedroom and realizes it’s time to grow up. The little league trophies. The Star Wars sheets. The Elle...
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Gary Vaynerchuk (@garyvee) Answers Tough Questions
In the above video, Author of The Thank You Economy Gary Vaynerchuk answers five questions about his views on consultants and social media. These questions are a follow up to both his controversial...
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Vine Reflects Bandwidth and Quality Limits
Can you name this song…? vine.co/v/bJjdTLBnwx1 — Paul McCartney (@PaulMcCartney) January 29, 2013 There’s much ado about Vine these days. In addition to the usual porn issues, most of the controversy...
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9 Videos on the Digital Future
Happy April Fool’s Day! We now resume our regular programming… Five weeks ago at xPotomac, nine speakers and one emcee delivered speeches and conversation starters that sparked 25-30 minutes of...
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7 Daunting Challenges Facing Marketers
Marketing today remains a great challenge, in large part because of the consistently changing technology and media landscape. Informational sources (conferences, blogs, etc.) consistently address...
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My Big 5 Marketing Predictions for 2014
I am presenting a free Vocus webinar this Wednesday at 2 p.m. on the five big trends that will impact marketers in 2014. Vocus is a client of Tenacity5 Media. Everyone wants to know the most important...
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The Quality Boom
Strong professional writers, photographers and videographers should be thrilled. Content and social network noise increasingly impact online success, making quality an increasingly necessary component...
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A Bigger Problem than Content Shock
There may be a bigger problem than content shock coming down the pike. First, it’s great that industry leaders are addressing the increasing proliferation of bad content populating the interwebs. More...
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Visual Literacy Means Better Thinking
A few weeks ago, I wrote a blog about the world moving from text-based to visual communications, an underlying angst was touched upon. A fear exists that visual literacy may mean more ignorance and the...
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From the Internet of Things to Video Moxy
I have the great privilege of hosting the xPotomac Conference every year with Patrick Ashamalla and Shonali Burke. We just published video recordings of our 2014 sessions, including our keynotes, on...
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The Snackable Misnomer
Throughout the social media marketing web, photos and video and infographics are often discussed as “snackable” content. Calling rich media snackable is a big misnomer (Image by decipherment). Bloggers...
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5 Marketing Myths
Myths and misconceptions are abound in the marketing blogosphere. Sometimes I can’t help but think that we have a pseudo religion about the way the industry is. In actuality, a small group of blogging...
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Video Killed the Video Star
Tenacity5 will release the second edition of its email newsletter, the Monthly Marketing Mashup this week. Here is the November edition, “Video Killed the Video Star.” Everyone is talking about how...
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When the Novelty of Livestream Video Wears Off
Right now people are wowed by the ability to livestream video as they go, most notably in the form of Periscope and Meerkat. But what will happen after the novelty wears off? Perhaps the trend was...
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